Hillsong.com exists to reach and influence the world by championing the cause of local churches
everywhere, changing mindsets and empowering people to lead and impact in every sphere of life.

This mission is outworked through a unified digital platform centralising all Hillsong websites
into 1 website and under 1 brand, providing a intuitive user experience and delivering
quality content that inspires, engages and equips our users.

Core Content Strategy Statement

Through the intuitive use of inspirational and engaging content we will see users realise their
value to their local church and then be equipped to get actively involved in their local church.

Current PROJECT MISSION STATEMENT

This project is being undertaken to consolidate all our websites onto a common CMS, hosted under a single domain, hillsong.com.

Our main objectives are to:

• Deliver a unified digital brand and user experience
• Develop a digital mission [see above 'Website Mission Statement']
• Unite our web traffic under a single domain to improve our branding and SEO
• Build an influential digital presence by implementing a content and engagement strategy
• Leverage our investment into technology at a global scale
• Develop long term relationships with users through an intuitive retention and acquisition strategy that leverages the power of social media