How do you view your church’s website? Is it just another communication channel or church noticeboard that has out of date events? Could it be more than this?
Yes, it could be more. Much more. Your website can bring life and hope to people, it can be an extension of your churches ministry; helping, encouraging and connecting people with Jesus.
Hillsong Church exists to
“reach and influence the world by building a large Christ-centred, Bible-based church, changing mindsets and empowering people to lead and impact in every sphere of life.“
We’re almost 12 months into a web project that causes Hillsong.com to exist to
“reach and influence the world by championing the cause of local churches everywhere, changing mindsets and empowering people to lead and impact in every sphere of life.”
Our website’s ministry isn’t something we are forcing; it’s a mission that flows out of the mission of our house. It's the heart of Hillsong Church and our Senior Pastors. We’re taking this heart and capturing it digitally.
Look at your website and ask yourself – why are people coming to our website? What is their experience? And does this reflect the heart and purpose of our church and senior pastors? And what can you do to capture your church’s heart and extend it online.
If you aren’t sure, here are a few tools we use to help gather this information
- Google Analytics [measure visitors]
- Survey Monkey [Free surveys]
- Qualaroo [simple on site feedback]
- Disqus [commenting system]
- HelloBar [notification bar]
- Ask them on Twitter or Facebook
- Talk to people on Sunday
I'd love to hear your stories about your website, leave your thoughts below.
- What does your website look like at the moment?
- Who owns your website and makes decisions about what it does?
- Who uses your website?
- What tools do you use to monitor and improve your website?
- How do you engage with your users?
In the next post I'll talk about how you make a few small tweaks to change the direction of your site. If you have any questions, leave them here too.