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(English) Claire Madden is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change. She has written ‘Hello Gen Z’, an influential book that speaks to understanding the changing and upcoming generation. Claire is widely regarded as a leading voice on multi-generational engagement. She is the founder and director of ‘Hello Clarity’; a research-based strategy and communications company, leading the way in social research to help and understand the next generation.